That Volkswagon commercial was actually my favorite one
It was very original and everyone loves a little kid pretending to use the force.
The cost of this lovely commercial would have to be around 1.5-2.5 million dollars for their 30 sec ad during the superbowl. Clearly, the cost of this ad is expernsive because the VW company knows that there are going to be over 106 million people watching, making their product something that Americans will remember after watching the infamous Superbowl. I think it's definitly worth it to advertise during the superbowl. It brings out the best and most creative people to create these memorable ads and it also creates jobs and revenue for the company and their employees. During these hard economic times, the nice thing to see is a company providing laughs for an audience, providing jobs for Americans, and creating some profit off the ad that they created for this special event.
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