Tuesday, February 22, 2011

Graphic Design, my cup of tea

-http://www.illiteratemagazine.com/blog/tag/Andenken
-What is being marketed here is an Art opening.
-Both Gaby and I believed that this advertisement was conside and complete. The date is apparent and since there are so few words it makes it easier to know exactly what is important. The size also helps with readability. As you can see, the title is larger than exactly what is being advertised. Plus the red color makes it stand out for the viewer. The shape or style of the font is very modern, which both Gaby and I believe is the most common form of advertisement in this day and age. It doesn't necessarily understand all demographics, especially the older generation, however it does good with the yougner genertaion who are interested in art. It uses the design principles because there is one large image in the center that catches your attention and using only 3 colors for an advertisement makes it stand out against the more colorful ones that often tend to differ the viewer from the actual advertisement.

>>>>>>Trendds<<<<<<<<<<<<<<
1. What are trends? Why is it important to identify them prior to graphic design? Trends are a form of behavior or style that develops with a large group of people and is collectively followed enthusiastically for a given amount of time. It is important to identify trends prior to graphic design because you can use them to either incorporate or make familiar in your graphic desgin to entrigue an audience.


2. How does human nature play a role in how a product is marketed to a specific demographic group?Human nature plays a role in how a product is marketed to a specific demographic group because it parallels our interests to a products goal. For example, the iphone, in the picture in the post, is targeted to mostly Americans that want to have a fast and modern phone. Human nature nowadays wants to have the new things and carry the most reliable and efficient new technology possible. It is in our human nature to improve and grow.
 3. How is a potential audience identified?
Potential audience is identified by age, gender, and socio-economic class. This is a very vague question that could be interpreted in differernt ways. With this being said, I see potential audience being identified by what certain people do most in their daily lives. For example, a business man might want a nice desk organizer for all his cluttery paper, so a company will look at him as a potential audience for their new product "The Desk Organizer 3000".

4. What must you discover about the target audience prior to graphic design?
 You must discover what they need and what they are willing to pay for your service or product or event.

1 comment:

  1. Strong post. Very effective bolding those key phrases in your first big paragraph to make it more readable.

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