New Balance 890

If "Elegance" in design is doing more with less, how will the New Balance 890 accomplish this?
The New Balance 890 will accomplish this with its lighter weight shoe and using less materials, while keeping a neutral cushion, ground feel, and overall support. It does have a very refined look to it and I think runners will definitly appreciate the look and versatility of these shoes. The shoe has a great form and using a RevLite Material, for the foam in the shoe. This RevLite material that is "very light and feels fully responsive". The New Balance 890 accomplishes the elegant look very efficiently.

Which steps of the PLTW 12 step design process did the New Balance Designers use?
The New Balance Designers used most of the 12 step design process. Specifically, they defined the problem, which was "How can we create a shoe using a minimalist way, while keeping durability?". They brainstormed ideas, which are on the pictures in the article.
They researched and generated ideas, such as the diamond shaped soles on the bottom versus something else. Also they "Identified the criteria and constraints", "explored possibiliities", "selected an approach", and "developed and designed a proposal". It appeared to me that they just had the shoe already prepared, which would be the "create or make" in the 12 step design process. Overall, they went through bascially each step in the 12 step design process to create a beautiful looking and functional running shoe.

My flashlight/whistle/siren

SIDE VIEW

FRONT VIEW

TOP VIEW

--Product Analysis

This product is used for owners of cars. It contains a flashlight, a flashing red light, and a whistle for help in one nice 7 in package. Plus, it has strap for accessibility in high danger situations.

--Visual Analysis

It is visually appealing in the sense that it is red and white, which are congruent colors. There really doesn't need to be that much of a visual appeal because it is just for safety, however red signals safety so the company did do a good job designing it.

---Describe the visible design elements and principles

The shape of this product is compact and small for user-friendliness and it's easy to store in a car. The texture is hard plastic so it can last for a long time. The scale of it is balances and there is unity in the sense that three things are combined into one, which everyone loves.

--Functional Analysis

It is very functinal for car owners because it has a 3 in 1 function, instead of having a flashlight, whistle, and red siren light seperate.

--Analyze the target audience/demographics
The target audience would be drivers ages 16-about 70. Demographics would be people who can afford to drive cars and purchase safety devices in case of an accident.

-Isometric Drawing of the Product

Graphic Design, my cup of tea

-http://www.illiteratemagazine.com/blog/tag/Andenken
-What is being marketed here is an Art opening.
-Both Gaby and I believed that this advertisement was conside and complete. The date is apparent and since there are so few words it makes it easier to know exactly what is important. The size also helps with readability. As you can see, the title is larger than exactly what is being advertised. Plus the red color makes it stand out for the viewer. The shape or style of the font is very modern, which both Gaby and I believe is the most common form of advertisement in this day and age. It doesn't necessarily understand all demographics, especially the older generation, however it does good with the yougner genertaion who are interested in art. It uses the design principles because there is one large image in the center that catches your attention and using only 3 colors for an advertisement makes it stand out against the more colorful ones that often tend to differ the viewer from the actual advertisement.

>>>>>>Trendds<<<<<<<<<<<<<<
1. What are trends? Why is it important to identify them prior to graphic design? Trends are a form of behavior or style that develops with a large group of people and is collectively followed enthusiastically for a given amount of time. It is important to identify trends prior to graphic design because you can use them to either incorporate or make familiar in your graphic desgin to entrigue an audience.


2. How does human nature play a role in how a product is marketed to a specific demographic group?Human nature plays a role in how a product is marketed to a specific demographic group because it parallels our interests to a products goal. For example, the iphone, in the picture in the post, is targeted to mostly Americans that want to have a fast and modern phone. Human nature nowadays wants to have the new things and carry the most reliable and efficient new technology possible. It is in our human nature to improve and grow.
 3. How is a potential audience identified?
Potential audience is identified by age, gender, and socio-economic class. This is a very vague question that could be interpreted in differernt ways. With this being said, I see potential audience being identified by what certain people do most in their daily lives. For example, a business man might want a nice desk organizer for all his cluttery paper, so a company will look at him as a potential audience for their new product "The Desk Organizer 3000".

4. What must you discover about the target audience prior to graphic design?
 You must discover what they need and what they are willing to pay for your service or product or event.

Visual Design Elements & Principles

1) What are the 6 Visual Design Elements we discussed in class

line, color, form/shape, space, texture, value

2) What are the 5 Visual Design Principles we discussed in class?

balance, rhythm, emphasis, proportion/scale, unity

3) The chair has form for efficiency and the shape of it is practical.

The carpet has a visual appeal with symmetry and emphasis on the bright colors. The texture of the capret is soft for early mornings.

The Itouch has a shape that is compact and comforting. the proportion of it is small for user-friendliness.

 The bike rack is symetrical in its form for efficiency to hold all kinds of bikes. The visual appeal of it is not very important because it is used more for practical use, however since it is in an interesting form it is visually appealing.

Last, but not least, the waffle maker is the beacon of hope in our house on Sunday mornings. With it's crisp design, the shape of it makes it portable and the visual essence of it represents waffles for all to eat.

SUPERBOWL

That Volkswagon commercial was actually my favorite one
It was very original and everyone loves a little kid pretending to use the force.
The cost of this lovely commercial would have to be around 1.5-2.5 million dollars for their 30 sec ad during the superbowl. Clearly, the cost of this ad is expernsive because the VW company knows that there are going to be over 106 million people watching, making their product something that Americans will remember after watching the infamous Superbowl. I think it's definitly worth it to advertise during the superbowl. It brings out the best and most creative people to create these memorable ads and it also creates jobs and revenue for the company and their employees. During these hard economic times, the nice thing to see is a company providing laughs for an audience, providing jobs for Americans, and creating some profit off the ad that they created for this special event.

State of the Union Address

What themes from this speech resonate with our class?
The themes of reaching for the future in science and math. The theme of our class is to study engineering and
progress forward in the computer and internet age path for classroom activities and asssignments.

What technology sector did the president compare to the space program of the 60's? What is the comparison?
Engineering. The comparison is that even though going out into space seemed like an insane idea and the budgeting was a little underfunded, as a nation we strove for that and got to space. Therefore, we still need to strive in that direction with engineering and technology if we want to stay on top.

What is the name of the new program that will replace No Child Left Behind? How do the programs compare?
Race to the Top. The No Child left behind was mostly centered around all children getting an education and having to go to school. Now, the Race to the Top program includes

• Adopting standards and assessments that prepare students to succeed in college and the workplace and to compete in the global economy;
• Building data systems that measure student growth and success, and inform teachers and principals about how they can improve instruction;
• Recruiting, developing, rewarding, and retaining effective teachers and principals, especially where they are needed most; and
• Turning around our lowest-achieving schools.

Last semester we talked about the trapped coal miners in Chile. Why did the president conclude his speech with an example relating to that?
To prove that small business/small people can do big things and us as a nation want to strive and do those big things.

What's interesting about the President's chief speechwriter? What do you hope to be doing 10 years from now?

He's really young.
10 years from now, I hope to be working in the field of engineering, specifially in the Pacific Northwest.


Has this speech inspired you and if so how?
Since the speech was basically a pep talk for the nation, it did inspire me to work harder in school because our generation is basically screwed finincially and we need "creative problem solvers" to find a way to reverse this defecit so that we can live a meaningful life.